Booklet.TV – What Is It and Why You Want One
The term Booklet.TV refers to Targeted Video Booklet, a marketing device in the form of a video wrapped in a traditional greeting card or booklet. Many businesses all around the world have been using booklets as part of their marketing campaigns to promote all kinds of products. Printed texts and images might be powerful in retail business and promotion, but Booklet.TV takes marketing ideas to the next, futuristic level. It is all delivered in a fusion of beautiful text, product images, attractive wrapping, and video content. Instead of simply using the old-fashioned printed versions, a video booklet includes a screen and some control buttons so you can play and view video inside the brochure. Unlike emails with video attachments, however, Booklet.TV is also a physical device that you can touch and feel.
How It Works
At a glance, Booklet.TV is similar to its traditional counterpart, except that it has a screen to view videos; when a recipient opens up the fold, the video plays automatically. Compared to traditional texts and images, video provides a better introduction to a product. The video may contain operational information, animations, testimonials, etc. If you are trying to sell something, Booklet.TV is a great way to start your marketing campaign.
Embedded into the paper or any printed material is a battery-powered LCD screen. The brochure also has built-in speakers, a USB port for recharging, and up to 6 buttons to control playback.
In general, it is an interactive page that tells potential customers about what your products really are. Booklet.TV is another form of video marketing; however, instead of posting the videos online, Booklet.TV is specifically focused on leads and potential customers. As a marketing tool, Booklet.TV is an innovative, unique, personal, and ideal way to communicate your message effectively.
It brings a sense of sophistication and professionalism in simple packaging, and the video landing page requires no action for your leads to use a computer or any other device. This is literally a video attachment and a landing page in a booklet. It can also contain multiple videos, such as a corporate profile or news releases, to convey more messages.
How Booklet.TV Benefits Your Business
Video is the most powerful marketing tool on the Internet. According to Cisco, video will count for 69% of all consumer Internet traffic by 2017. The Internet has changed the way that people interact with product marketing so much that traditional texts and images are not as attractive as they used to be. If online marketing is dominated by videos, people will also want video marketing in the offline world. The only difference is that with Booklet.TV, your leads and potential customers do not need any Internet-enabled device to see your videos. It’s like providing a greeting card that contains a video of your profile.
When it comes to price, video booklets are indeed more expensive than traditional brochures or videos uploaded to your online channel. More importantly, however, they are also more personal and direct than traditional marketing. On one side, you have a powerful marketing video, while on the other side, you have a very personal marketing method. When combined, they deliver an advanced marketing campaign that communicates your products to consumers in the best way possible.
Video is digital content, meaning that it is easy to change and edit. The biggest nightmare in marketing efforts is to use or launch something and then realize you have to recall it immediately. With a video booklet, you are able to use different content as you see fit. If it needs to be changed, you can simply upload new videos to the not-yet-distributed booklets. The main part of each Booklet.TV is the video, and this is also the easiest part to change for your next marketing campaign.
How Booklet.TV Benefits Individuals
While our booklets are more commonly used for marketing purposes, that does not mean that they are designed to work for business only. Another popular and creative way to use Booklet.TV is as invitations to special events, such as weddings. Instead of using traditional texts and images, an invitation can be made more personal by incorporating messages in the form of audio and video.
If you want some special people to attend your event, they deserve unique invitations. Professionals can record the contained videos, or you may even record your own activities, such as a pre-wedding photo shoot and a simple, conversational-style message in which you tell when and where the event will be held. You can use personal, conversational tones to make it more engaging and memorable.